Mindset Before Marketing – Chloe Ambrose’s Creative Call to Misfit Marketers

At July’s Hot Stories networking event in Cambridge, one of the most vibrant and thought-provoking talks came from Chloe Ambrose, founder of Unscrunch—a consultancy built to support employed marketers and entrepreneurs who often feel like square pegs in round holes.

With her trademark energy and clarity, Chloe brought to light something that many in business feel but rarely say out loud: marketing isn’t just a task—it’s an emotional and mental challenge too. And for those who struggle with showing up, social media, or even self-confidence, it’s mindset that must come before marketing.

The Creative Struggle is Real

Chloe opened with a clear message: many of the people she works with don’t hate marketing—they just don’t know how to fit into the version of marketing they see online.

"So many people tell me: 'I know I have to tick the marketing box, but I hate social media,'" she said. "And I tell them, that’s exactly where we need to start."

Her philosophy is simple: before you can build an authentic marketing strategy, you must first reconnect with your creativity and clear away the internal barriers that keep you silent.

Through Unscrunch, Chloe facilitates creative brainstorming, delivers tailored marketing support, and, most importantly, creates space for people who feel creatively blocked or misunderstood.

Announcing the Misfit Marketers Membership

In an exciting reveal, Chloe shared a major development coming this September: a brand new membership programme designed specifically for employed marketers—especially those who feel like they don’t quite belong in the traditional corporate mould.

✨ Who it’s for:

Marketers who’ve felt pushed out of traditional structures
Creatives who’ve been told they’re “too much” or “not enough”
Professionals who want to rewrite their story in a positive, supportive space

The upcoming membership aims to provide a safe and inspiring community for those Chloe calls “misfit marketers.” It’s a place to build confidence, get unstuck creatively, and build lasting connections with others who truly understand.

If you know someone who works in marketing and feels like the odd one out—this might be the exact network they’ve been waiting for.

🌐 Learn more at: https://www.unscrunch.co.uk

Why Her Message Matters

In a business world obsessed with growth hacks and sales funnels, Chloe’s reminder that mindset must come first is both refreshing and urgent. Marketing is a creative act. And like any art form, it requires belief, support, and room to breathe.

Chloe’s own career is a testament to this. She’s built Unscrunch not only as a consultancy—but as a cause. It’s a stand for creativity, honesty, and psychological safety in business.

As she puts it: "Help people rewrite the future of their creative careers."

At Hot Stories, that message resonated deeply.

Grateful Acknowledgements

We are incredibly thankful for our Cambridge location partner: The Red Lion, Cherry Hinton, for hosting this session of Hot Stories.

Huge thanks to our talented visual storyteller, Chris Hornby Photography, for capturing the energy and heart of the event through photo and video.

This blog and the Hot Stories platform are proudly organised by Gemini Web Media, and we extend our gratitude to our main sponsor, Blue Line Operations Ltd, for their continued support.