At our recent Hot Stories networking event, we were joined by Guy Smith, founder of Data Insight, who shared a fresh perspective on marketing — not just as a creative function, but as a tool to increase efficiency and profitability.
🎥 Watch the full video here: Turn Data into Profit – Guy Smith
With a simple analogy involving a banknote, Guy highlighted how most businesses lose large portions of revenue between their first customer interaction and the final sale — through trial costs, team time, and drawn-out processes.
Guy helps businesses streamline their marketing using data and better systems, so they retain more of their profits rather than watching it slip away. His work isn’t about over-complicating things — it’s about making your marketing processes smarter, sharper, and more profitable.
So if you're feeling like your marketing efforts are a lot of effort for little return, Guy is the person to speak to.
What is Hot Stories?
Every second Wednesday of the month, from 10am–12pm, we meet at The Red Lion in Cherry Hinton. These in-person sessions are designed to help local businesses share their story, grow their network, and find genuine support.
👉 Register for upcoming events here: https://meetnew.business/
🙌 A special thank you to our event photographer Chris Hornby, and to our main sponsor Blue Line Operations Ltd, a highly trusted local security services provider.
📚 Want to catch up on previous Hot Stories events? Head over to our blog archive: https://meetnew.business/news-blog/
NEW: Network & Navigate – Hot Seat Tuesdays (Online)
From April, we’re excited to launch a new monthly online event offering even more in-depth support. We’ve spoken to so many businesses who are done with endless talk and ready for action.
That’s why we created Network & Navigate: Hot Seat Tuesdays — practical, focused sessions for entrepreneurs who want:
✅ Real support
✅ Real-time feedback
✅ Strategic guidance that actually moves the needle
📅 Next session: Tuesday, 15th April | 2–3 PM (UK time)
📍 Online via Zoom
These sessions run every 3rd Tuesday of the month.
🔗 More info: https://geminiweb.media/
At Gemini Web Media, we’re dedicated to supporting brand reputation and giving local businesses the platform they deserve. We don’t just talk about growth — we help make it happen.
If you’d like to share your story and be part of something meaningful, come to one of our events. We’ll make sure you shine.
