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2 Minutes Read

Everyone Deserves PR – Penny Joyner Platt on Visibility, Mentoring & The Platform

At one of our most inspiring Hot Stories networking events, we had the pleasure of hearing from Penny Joyner Platt, founder of The Platform — a PR and business development agency focused on making visibility accessible to all, not just big brands.

🎥 Watch the full video here: Everyone Deserves PR – Penny Joyner Platt

With over 20 years of experience in media, PR, and brand storytelling, Penny shared how she’s using her background — from working with Global Radio, ITV, and the Press Association — to help small businesses get noticed and grow.

Penny Joyner Platt

Her work is two-fold:

  • Done-for-you PR, marketing and social media visibility packages

  • Mentoring and coaching for solopreneurs who want to learn to do it themselves

One of her standout stories involved a solopreneur in the embroidery space — creating keepsakes and memory pieces. With Penny’s guidance, she achieved national press coverage, won five awards, and built a business that fit her life — on her terms.

Penny’s philosophy is simple but powerful: PR shouldn’t be out of reach. She teaches clients how to speak to journalists the right way — not by pushing ads, but by crafting stories that editors actually want to run.

Whether you need someone to take over your PR or want to learn how to do it yourself, Penny and The Platform are here to support you.


What is Hot Stories?

Every second Wednesday of the month, from 10am–12pm, we meet at The Red Lion in Cherry Hinton. These in-person sessions are designed to help local businesses share their story, grow their network, and find genuine support.

👉 Register for upcoming events here: https://meetnew.business/

🙌 A special thank you to our event photographer Chris Hornby, and to our main sponsor Blue Line Operations Ltd, a highly trusted local security services provider.

📚 Want to catch up on previous Hot Stories events? Head over to our blog archive: https://meetnew.business/news-blog/


NEW: Network & Navigate – Hot Seat Tuesdays (Online)

From April, we’re excited to launch a new monthly online event offering even more in-depth support. We’ve spoken to so many businesses who are done with endless talk and ready for action.

That’s why we created Network & Navigate: Hot Seat Tuesdays — practical, focused sessions for entrepreneurs who want:

✅ Real support
✅ Real-time feedback
✅ Strategic guidance that actually moves the needle

📅 Next session: Tuesday, 15th April | 2–3 PM (UK time)
📍 Online via Zoom

These sessions run every 3rd Tuesday of the month.

🔗 More info: https://geminiweb.media/


At Gemini Web Media, we’re dedicated to supporting brand reputation and giving local businesses the platform they deserve. We don’t just talk about growth — we help make it happen.

If you’d like to share your story and be part of something meaningful, come to one of our events. We’ll make sure you shine.


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