Marketing that works isn’t just pretty graphics or constant posting. It’s strategy.
At Hot Stories Cambridge, Marie Wimlett, founder of We Are MW, broke down what so many businesses get wrong — and how to fix it.
As a Chartered Marketer with advanced expertise across all areas of marketing, Marie helps service-based and financial firms align their marketing with business goals. She shared the simple but powerful truth: if your marketing doesn’t start with knowing your market, defining your message, and then choosing the right media, it’s bound to fail.
Marie’s energy, straight-talking approach, and passion for structured, intelligent marketing reminded us that creativity and clarity go hand-in-hand — and the order you do things in matters.
👏 Thanks to Marie for helping us rethink what marketing actually is — and what it should never become: a guessing game.
📍 This talk was recorded live at the Hot Stories Networking event in Cambridge.
🗓️ Held every second Wednesday of the month
📍 Location Partner: The Red Lion, Cherry Hinton, Cambridge
📸 Captured by Chris Hornby – www.chrishornby.com
🔵 Main Sponsor: Blue Line Operations Ltd – bluelineoperations.co.uk
💼 Organised by Gemini Web Media – geminiweb.media/hot-stories-networking-in-cambridge
