Ricke Williams – The Winning in Life Equation
At July’s Hot Stories networking event in Cambridge, we welcomed Ricke Williams, founder of Cadre Rocket, a growth agency empowering micro and small businesses in Cambridge and Peterborough. A retired dyslexic banker with over 14,000 one-to-one personal banking reviews under his belt, Ricke has met everyone from bomb disposal engineers to exotic car traders - and distilled a lifetime of conversations into something truly powerful: the Winning in Life Equation.
Or, as one Russian scientist once told him, "It’s not an equation; it’s a diagram."
What Is the Winning in Life Equation?
Ricke shared a vibrant diagram rooted in his life experiences, thousands of conversations, and relentless curiosity. Each symbol represents a principle he lives by:
I with a smile: Start with joy and self-awareness
P for Purpose: Know why you're here
+ for Positivity: Not just jazz hands, but an absence of negativity
? for Questioning: A desire to understand, not to argue
♥ for Love: A generous spirit
Create: Share ideas one-on-one, at scale, and inwardly
Mind, Body, Soul: A holistic focus on internal well-being
Together, these create a loop of intention and impact: what you put out into the world, you get back - a nod to Newton’s Third Law.
No Mood Hoovers Allowed
Ricke's approach is rooted in emotional clarity and resilience. He avoids what he calls:
❌ Bubble-popping joy killers
❌ Mood hoovers
❌ Positivity vampires
His message is clear: If you stay intentional, kind, and inquisitive, you not only shape your outcomes - you inspire others.
More Than Just Business
While Ricke runs Cadre Rocket to help entrepreneurs grow through networking and expert collaboration, the "Winning in Life Equation" shows what truly drives him: helping people dream bigger, live intentionally, and rise with purpose.
If you want to learn more, explore his growth concepts and community at:
🌐 www.cadrerocket.com
Grateful Acknowledgements
We are incredibly thankful for our Cambridge location partner: The Red Lion, Cherry Hinton, for hosting this session of Hot Stories.
Huge thanks to our talented visual storyteller, Chris Hornby Photography, for capturing the energy and heart of the event through photo and video.
This blog and the Hot Stories platform are proudly organised by Gemini Web Media, and we extend our gratitude to our main sponsor, Blue Line Operations Ltd, for their continued support.
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